Star Paws: The Rise of Superstar Pets

Kittens, puppies and professional pets: the advertising industry wants them all. Inspired by the immense popularity of internet cat videos and stars like Grumpy Cat, pets are now big business. This Cutting Edge documentary tells the story of the professional animal agents and pet owners whose job it is to supply a new wave of animal stars to appear in some of the world’s favourite adverts.

Studio Lambert made great use of the Sony PMW-200 camera for the bulk of the shooting schedule. Other systems used included a Canon EOS 5D MKIII and super portable LED based Litepanels.

The EOS 5D Mark III delivers superb picture quality whatever the lighting conditions. Keep shooting hand-held even after the sun goes down, thanks to an ISO 100–25,600 sensitivity range (extendable to ISO 102,400).

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